My name is Joey Huber and I’m a gym owner just like you.
Creating an amazing community and helping my members get real results has always been what I was good at, but I knew that I needed to know the “business end” of my gym for it to be successful and it was always kind of overwhelming.
I’ve tried all kinds of stuff…
6 Week Challenges that brought in quick cash but never my ideal clients that wanted to stay on long term
Complicated software systems that required 4 things duct taped together to actually get leads to show up
Marketing agencies who made big promises but couldn’t deliver
Groupons and free trials who only bring in people that want free workouts and bounce from place to place
Getting my team to help but all they really wanted to do was show up and teach class or train
Spending a ton on facebook ads just for seemed like throwing my money down into an empty pit
And at the end of the day, after trying all of that stuff, I just ended up wasting a ton of time and money without any real progress being made. It was extremely frustrating.
And even when things ARE working, I was doing everything myself so there’s no time for anything else BUT the gym
So I thought, there’s gotta be a better way to get the people who want what I’m offering into my gym. We’re super unique, and once they’re in, they’ll love what we have going on.
And I knew I HAD to make this work because the way my gym was running was not sustainable for the long-haul. And with a new wife and kids on the way, it either figure it out or close it down, and I was never one to give up.
So I started taking a look at where all of my BEST members came from…
I went through all the membership reports
The sales forms and contracts
And the guest waivers I had collected over the years…
And here’s what I discovered
The ones who have been with me for the longest
Who represent the majority of my revenue
Who get the best results
Show up to all the events and workouts
And refer the most friends and family to the gym
Well it turned out they all had the same thing in common…
80% of them came in through ORGANIC marketing, meaning not ads
And of those members, 90% of them were doing MORE than just my lowest level membership for classes or open gym
Which made total sense. They were the ones who were actually committed. Who didn’t view my gym as their “fitness membership” but like a second family, a support system, a community of friends, a place where they could go to work on themselves.
And the members who were the biggest pain in the ass? Came in on deals…
Challenges…
Paid the least and complained the most.
Because they didn’t view what we were doing as an investment in themselves. Something that could change their life.
It was just another monthly bill in their mind. An expensive gym membership.
And they made sure to let me know that every chance they got.
So that’s when I decided to turn the ads off and said to myself, “I’m going to figure out this organic thing, I’m going to get great at it, then I’m going to build a team and teach it to them. And if that doesn’t work, I’m not going to be a gym owner anymore”
Because I wasn’t happy with the way things were going.
I didn’t become a gym owner to spend all day making ads, spending a ton of money, for people who probably won’t show up, and if they do, will need to be convinced to buy, and probably only stay for 2 months before something financial “happens” and they need to cancel.
It’s not worth it. I’d rather just do something else.
So I started writing down every organic source that I could think of that actually got me members.
I came up with 8 different sources.
Then I thought about how I could make each one of them better.
Then I put in the work.
I spent the next 30 days dedicated to generating high-quality leads organically.
And that’s when everything changed.
The more I developed these pipelines, the more leads started flowing in.
And those leads bought BIG packages. I called them Transformation Programs.
Then they started referring other people into my Transformation Program.
And before I knew it, it was a flow that I couldn’t turn off.
Because I was no longer searching for them, they were coming to me. Organic.
I taught my team exactly what I was doing, how to sell, and how to fulfill by overdelivering and giving an amazing client experience.
My gym was finally full of my ideal clients, who were happy to make an investment in themselves because they value self-improvement, and everything was so simple my team could run it for me with a little help here and there.
I had more than enough time and profit. I didn’t need to close the gym after all.
And if you’d like me to guide you through exactly how to do this, I’d be happy to. I’ve created a special program called The Perfect Gym Model™ that will do this exact thing for your gym as I personally walk you through the program.